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Staying in touch under the Consumer Protection Act
The new Consumer Protection Act is a hot topic at the moment ahead of its implementation on April 1st. Under the new regulations, it is going to become increasingly difficult for companies to...
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Consumer Protection Act: Do consumers know their rights?
According to a recent dip-stick survey conducted by consumer experience research specialists, Interact RDT, 90% of 153 South African respondents are aware of the Consumer Protection Act (CPA) and what...
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Southern Sun Case Study: Being proactive pays off
Southern Sun is Africa’s leading hotel group, with a spread of 90 hotels and 14,316 rooms overall; they are both large and diverse. The group has over 40 years of experience in the hospitality...
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The Experience Dashboard: A frontier in consumer experience research.
In the past, companies would only ever do customer research if their products weren’t selling, their services weren’t popular, or if they were trying to launch something new. Today it has moved into a...
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Keeping Up To Date With the Industry
The Annual Southern African Marketing Research (SAMRA) Conference officially kicks off on the 16th of August. As a SAMRA member and one of the sponsors of the conference, we will be there to see what...
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Segmentation models and why they often don’t work
I’m always amazed whenever I see a client’s segmentation model. It often feels like seeing a dinosaur fossil, because that’s exactly what these models are to me. I’ve come across a company that...
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An exciting new chapter for Absa Financial Services and Interact RDT
A considerable challenge facing any large business today is how to achieve sustainable success. While delivering high quality products and services is a great way to start, in today’s corporate...
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Case Study: Bringing Service Stations up to scratch
The Brief Interact RDT was approached by a prominent company in the petroleum industry. They were looking for a fresher, more insight driven research provider to assist them in improving the experience...
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The UX Guy’s Take on Customer Loyalty
I’m a bit of an early riser and for various reasons I prefer to get to work at 6 every morning, but getting up early is not easy, especially in Johannesburg where the temperature is almost always...
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Case Study: Keeping up with their consumers
The Brief Our client, a prominent player in the Media Industry, was looking for a solution that could help them conduct research, and stay in touch with their consumers on an on-going basis. The...
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MROC: Qualitative Research Made Simple
Ever heard of MROCs? MROC stands for Marketing Research Online Communities. Whether you want a closed community comprised of employees, in order to innovate and share opinions within an organisation;...
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Case Study: Collecting opinions from across South Africa
The Brief Our Client, a leader in the petroleum industry, wanted to launch a marketing campaign amongst their service station patrons. They needed to test perceptions both prior to the campaign and...
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Why you need to start paying attention to Gen Y
There’s a running joke doing the rounds that Gen Y’s are delusional yuppies who do nothing more than waste time and space inflating their egos. The argument goes something like this: They have an...
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Taking the mystery out of customer experience measurement
By 2020, customer experience will overtake price and product as the key brand differentiator. (Source). It is therefore essential for every B2C (and B2B, but that’s another article) organisation to...
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Why SMEs Can and Should Do Research
Following our previous piece on the downside of Internal Market Research, we’ve had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market...
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Insights Now, May Be The Key To Survival Later
Insights are the first to suffer… Every time the economy takes a down turn, the first thing that many businesses (unwisely in my opinion) is cut marketing and advertising budgets – and the insights...
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Trend: Online Consumer Tribes
In the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends. But then that...
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The Remedy For Research Headaches
As a Research Manager operating in today’s business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every...
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